About Us

Pura was founded in 2008 and much to our frustration our idea was ahead of its time. We saw a lot of puzzled faces in our early meetings. “So what if a juvenile bottle only works at one stage of life?” “Who cares about plastic lids, spouts, collars and the like?” Stainless steel is too antiseptic for a baby product or adult bottle. But we would not give up. As parents, we knew that nothing is more important than the safety of our little ones – and nothing is more wasteful than constantly discarding bottles as one’s child matures. So we pushed on and ignored the naysayers. We made mistakes but redoubled our efforts. We listened to our customers and continually sought to improve our products and the benefits they deliver. People started to take notice and 2012 we won an astounding 14 independent awards including recognition from paediatricians and the US House of Representatives. Pura became a real company. In 2016 we became the first product to achieve the NON-TOXIC CERTIFIED rating from MadeSafe. We now have 37 awards and 23 issued patents. We are on our way!

Our customers “get it” – there is no place for plastic in anybody’s mouth, durable repurposed products are so much better for our environment and cost-effective than buying new bottles every couple of months. And, isn’t it cool to be able to build and customise your juvenile or adult bottle daily?

We are humbled that our products are now sold by leading retailers in more than forty countries. But our journey has just begun – and we have many more products coming soon. As always everything you see from Pura is unique to Pura because we design each and every product to be the best in its category. When you know better you do better!